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The circular economy is a model of production and consumption that implies sharing, renting, reusing, repairing, renovating or recycling existing materials and products as many times as possible. This economic model contrasts with the traditional model, which is largely based on the idea of ‘use and reject’ and requires large quantities of cheap easilyaccessible materials and energy. Programmed obsolescence is also part of the traditional model and this has brought the planet to the limit of its physical capacity.

Faced with the potential scarcity of raw materials and the impact of waste on the environment, the circular economy offers an alternative since it imitates the biological cycles of natural ecosystems where the waste of some living beings serve as food or energy for others. There is no waste in nature and everything is made use of.

Moving forward in this direction would reduce pressure on the environment and greenhouse gas emissions, would improve the security of raw materials supply and would generate savings in production costs. All this while increasing competitiveness, innovation and employment.